Cory Ryan – Marketing, Slide Shows and Attitude!


Images copyright Cory Ryan


This past April we shared a “Building Your Business” podcast with Cory Ryan. Just listening to a few minutes of the recording and you can tell Cory loves being a wedding photographer. In fact, just the tone of her voice during the interview is contagious!

In May, Cory was featured in a Spotlight Post on the ProShow blog.  Cory’s a perfect example of that saying we’ve all heard so many times, “If you love what you do, you’ll never work a day in your life!” 

The keys to Cory’s success are obvious in every aspect of her business:

  • She loves what she does. Her love for the craft and working with her clients couldn’t be more obvious.
  • Surprising clients with great images and especially well done slide shows has made her habit-forming. Think about it for a second – the younger the bride the more friends she has who are getting married and will need a photographer. This is a word-of-mouth business and Cory’s past clients are often her very best ambassadors.
  • Cory believes in marketing, but is so soft-sell she’s really hard-sell without anybody knowing it or feeling offended. I shared her slide show in an earlier post, but all you need to watch is the first minute or so and then think about how you’d share your own images. It’s all soft-sell – no pitch, just great music and images.
  • She never compromises on the quality of anything she does – from her images to her relationships with her clients, the priority is always on providing the very best service and exceeding expectations.

Cory’s quote from the May ProShow post really sums up how she uses slideshows to help build her business:

​”I love being able to provide a surprise slideshow to my client, in addition to the promised images. When the images are put to music, it can really create a strong emotional impact and connection with the couple. It is also a great tool for highlighting and curating your personal favorite images as the photographer, since they are otherwise bombarded with a gallery of hundreds of images.”
From the ProShow spotlight post: 

About Cory Ryan

Cory Ryan is an Austin based photographer. Her work is geared towards contemporary couples looking for vibrant, unique, creative and modern wedding photography. Ryan’s work is recognized by The Knot Magazine as one of the “Top 10 Best Wedding Photographers” in both 2010, 2011 & 2012. She also received the Bride’s Choice Award from Wedding Wire in 2011 & 2012, won a 4 Golden Boots at the 2009, 2010 & 2011 Austin Fashion Awards, and is an esteemed member of the Professional Photographers Association.

Want to see more from Cory Ryan? Check out her website or follow her on Facebook and Twitter.

PictureClick for ideas on macro photography

The ProShow Blog is loaded with great content going well beyond the topic of slideshows, and needs to be on your radar.

Photodex never slows down on their goal of helping you become a better photographer. For example, check out “Kathy’s” recent post about macro photography. Even if you’re a veteran artist, it’s a great refresher. And while many of you don’t think about shooting macro, if you’re a wedding/event photographer doing detail shots is a necessary component of every story you tell.

If slideshows aren’t part of your product line then you’re missing an incredible opportunity for additional revenue and good will…and Photodex makes it so easy!


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