Over the last ten years the senior market is one of the photographic specialties that’s changed the most. There are some big numbers in the potential audience, giving so many photographers the opportunity to work with seniors.
including 3.2 million students from public high schools
and 0.3 million students from private high schools (source).
The intrigue for me, from a marketing perspective, is all thanks to consumer trends and technology. Working with even a small group of senior clients is giving photographers an opportunity for incredible creativity in both capture and presentation.
This is also that one time of year where I always share my senior shot. Fortunately, the industry has come a long way. But, I can’t help but wonder what my senior session would have been like had there been more choices beyond a half dozen clicks of the shutter, two lights and a posing stool!
Think about it for just a second. Today, if you’re only doing a traditional portrait because that’s all “Mom” asked for, you’re missing an opportunity to not only create a stronger revenue stream but to push your creative skills. As a selection of products and services, you no longer have just a portrait to capture, but a still image or series that captures the personality of the senior together with hybrid slide shows, videos, and a complete story-telling experience.
And, along with all the potential to display your creativity, comes a big question, “What are you giving your senior subjects to help them announce their graduation?”
Marathon’s running their BOGO on grad cards again this year, and it’s an opportunity not to be missed. Here’s your chance to not only provide a service to your senior clients but get your work out there to be seen by even more people. Just click on the banner below and connect to Marathon’s Grad Cards and let’s get things going for you early in the senior season.
If you’re stuck on design ideas, Marathon’s sales kit is just the thing to help you through the process. We’re at the end of March. You’ve got enough time to order a sales kit and have a full sample set of products to offer “Mom.”
Marathon is providing you with a few of the tools to help build that relationship. Now, put grad cards together with your skill set and passion for the craft and you’ve got the perfect foundation to keep building your senior audience.