Choosing the Right Path


© Giordano Aita

“The greatest pleasure in life is doing what people say you cannot do!”
Author Unknown 
I tweeted the above quote this morning. I had this big smile on my face when I found it, because this has been my mantra, since I left Rangefinder in 2009 and started my own business. In fact, at the start of just about every presentation I’ve done for the last six years has been the following:
“I do it because I can,
I can because I want to,
I want to because you said I couldn’t.”
Author Unknown
In 2009, we were experiencing one of the worst economies in my lifetime. It was certainly not the best time to be starting a new business. However, many of you know this already: New beginnings happen when you least expect them. As a result, there are times when you have to live life like a Nike tagline and “just do it”.  

At the time, I had been given several directives on how to run the business I just couldn’t support, especially when they involved how people were treated.  So, I strategized for a few days and knew it was time to leave and head out on my own. It wasn’t easy, especially when a few friends and family members told me flat out I was nuts. 

It’s a short post this morning, but a solid point as we all head into a new year. Believe in yourself. While running a business is often about compromise and patience, if you find you need to compromise your most sincere beliefs, then take some time to think things through. Maybe it’s time for a new game plan or just a simple adjustment in the path you’re chosen.  

Just remember, nothing is ever cast in stone. As you grow as an artist and a business owner you’re going to come regularly to crossroads and opportunities to change your path. Surround yourself with positive people and above all, “to thine own self be true.” 


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