The funniest part for me, as I was looking through the images, was the camera I was using. Along with my Hasselblad gear, I had a little Minolta APS camera, which couldn’t be more amateur! For those of you who never heard of APS:
The format was introduced in 1996 by Kodak, Fujifilm, Minolta, Nikon, Canon and others. APS was mainly used for point and shoot amateur cameras, although some SLR systems were also created: Canon EOS IX, Minolta Vectis, Nikon Pronea with Nikon IX lenses.
The whole idea was to give the consumer more control over their images and also increase the number of images people printed. When you got your film and prints back you also got a contact sheet showing all the images. You could print panoramic as well as regular prints. However, by 1999 everyone understood the format was a mistake and it was already on the downhill side of the market!
I remember being in one of my Hasselblad dealers shortly after it was announced. They were furious. When the product was introduced, even though the target was the amateur, sales of virtually all point and shoot cameras came to a screeching halt. Everyone wanted to wait to see what the new format would be like before they made a purchase. That meant the retailers had to sit on inventory longer than necessary.
Even better share a throwback images on your blog to make a point with your readers/potential clients. Photographs keep memories alive and for those special moments you want a professional behind the camera and shooting with something better than APS. (Ironically it was called the Advanced Photo System. Sadly, it just wasn’t advanced enough! LOL)