Dixie Dixon Talks About Building Her Brand

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Dixie Dixon had already started to hone in on her dreams of becoming a successful professional photographer when she won the WPPI Scholarship approximately ten years ago. However, none of us knew the career we were about to watch take off, would become one of the most recognized young photographers in the fashion world today.

I won’t deny for a second that I’m a wannabe President of the Dixie Dixon Fan Club, but it’s a combination of her humility, spirit, creativity and skill set that’s made me such a believer. In addition, I’m always able to track her down, no matter where she’s shooting. In fact, accessibility may well be one of Dixie’s key ingredients to her success.

Here’s a prime example. The year is probably around 2007 and I was at the PPE show in NYC. At the time Graphi Studio used to do a “Day in the Life of WPPI” album each year, typically with 3-4 photographers documenting the event. Well, they needed one more photographer and they wanted two things, somebody relatively new and a skill set that had a strong fashion look. I immediately thought of Dixie.

Not knowing if she was at the show or not, I took a long shot and texted her. Twenty minutes later she met with the team from Graphi and had her assignment for the next WPPI convention. Dixie always follows up with potential clients.

I have a lot of fun doing these Weekend Wisdom podcasts, but it’s because of the insight we all gain with each conversation. I hope you enjoy it as much as I did catching up to Dixie. And, if you’re not totally familiar with her work, check out the behind-the-scenes video she did for Magpul, which I recently posted here at SCU.


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