On the positive side there are some really strong trends it would be fun to track:
- Photographers who deliver ahead of schedule.
- Clients who had an amazing experience with their photographer.
- People going to ShutterFest 2015…(had to put this in for my buddy Sal Cincotta. Registration is way ahead and going fast. It’s already half full.)
- Sales by photographers who have expanded their product lines and services.
Sadly, there’s a negative side, only listed here in the hopes that you make sure you don’t become a statistic.
- Dollars spent to replace stolen or lost gear that wasn’t covered by insurance, because the photographers thought their home policies covered them.
- Revenue lost because the photographer’s pricing is too low.
- Lost business because the photographer was too slow in getting back to an interested client.
- Hours spent at the computer because your images weren’t clean, “right out of the can”.
The truth is, there’s a lot of really good things going on with professional photographers. I’m hearing so many stories that support being headed in the right direction to build stronger businesses. But, what I got a kick out of was just wasting a minute and watching the counters roll. Sadly, between Sheila and me, I know we’ve contributed too much to the rolling total on MacDonalds fries and Starbucks Iced Mochas!
Happy Wednesday everybody!