What are you doing to make yourself unique?

Technically, this weekend marks the end of the slow season in professional photography. Fortunately, for many of you, the last three months have been anything but slow. I’ve seen a lot of questions on various forums about logos, websites, slideshows and various techniques as many of you work to raise the bar on your skill set and presentation. A lot of you have commented about things you saw and learned at various shows and conventions. Then there are those of you who have simply worked incredibly hard to find new business and have been working with new clients.
Edward de Bono is a motivational author and physician who is quoted as saying:

         ” The winner is the chef who takes the same ingredients as everyone else and produces the best results. ”

When you think about it every photographer, including every “Uncle Harry,”  has the same gear. Everybody has access to the same type of client base. Every client has a variety of the same needs, deals with the same emotions and are pretty much interested in the same thing, capturing special memories to last a life time.

Those are all the same ingredients, but what every photographer doesn’t have is the same skill set, the same vision and same level of creativity. My good buddy, Scott Bourne, in a podcast a few years ago said,

                                                           “It’s not about the gear but about your vision!”

This is a short post with just one point…what do you need to do to upgrade your skill set, be more creative and raise the bar on your vision? How can you, as the “chef” create something unique each time you pick up your camera?

Illustration credit: © bluebay2014 – Fotolia.com

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