Marketing Monday and a New Feature: Welcome to SCU Marketing Bytes!

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In 1956 an American computer scientist, Werner Buchholz coined the word “bytes”.  In trying to define what I want to do with this new series, “marketing bytes” is the perfect description. Along with other writers and educators in our industry we want to give you short concise concepts you can work on to build a stronger business in photography. 

SCU Marketing Byte 101: Your Galleries

Most of you have too many images in your galleries and clients don’t care. I’m convinced they lose interest after the first ten or so. There are experts who suggest five is the number!

  • NEVER put up an image that’s less than your best!
  • You don’t need more than ten images in a category to demonstrate your skill set.
  • Wedding photographers – you don’t need to break out a wedding in multiple categories. Everybody knows how a wedding unfolds.
  • Show images that as a group tell a story.
  • Demonstrate your skill set by showing different techniques.
  • If you’re going to show an entire wedding, then do it by showing actual album pages. This demonstrates your ability to tell a story.
  • In most cases, if an image is over two years old get it off your site. Keep your images fresh.
  • Keep your galleries in themes – showing landscape shots because it’s your passion together with children’s portraits will only confuse your clients.
  • Make sure your images load quickly and check your galleries every day.
  • Don’t “biggy-size” your images – this isn’t Burger King. Keeping images at an equivalent of 5×7 is plenty, yet, every now and then somebody wants to give me images that fill my screen. It’s distracting and most of the time won’t show your work the way it deserves to be seen.
  • Don’t repeat shots of the same people over and over again in non-wedding galleries. If you want people to consider you for seniors for example, you need to demonstrate your skills with more than just one model.
  • ALWAYS make sure you have the rights to post each image – That means it’s in your contract with the client or you have a signed model release.

    Illustration Credit:
    © Welf Aaron – Fotolia.com

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